How to Improve Conversion Rates

While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge.  Some of the best ecommerce converting sites uses amazing marketing tools to improve the site and convert / retain visitors who are not yet ready to buy.   Captuirng visitors information as early as possible, use value-added marketing strategies, and having a unique product page content beyond the boring manufacturer’s same-old template will  greatly improve their ultimate conversion rate.

SEO "The Never Ending Process"

Please visit the SEO Process Chart

It seems that the ideal time to conduct a review of your web page design is while the web developer is creating the template design of the site, including navigation structure. At this point, many important elements should have been defined: keywords to target, content, architecture and navigation. If the design of the site is heading in a direction that is not search engine-friendly, is time to consult a SEO pro.  this will save you time and money. In addition we need to keep in mind some of the critical stages of SEO that will allow us to secure an overall web page release and gain top search engine positions. 

Key SEO processes include:  
 

• Keyword research and analysis
• Content and copying  for SEO
• Optimization techniques
• Establish a maintenance plan to assist achive and maintain top ranking

Typically, search engine optimization requires 3-6 months to see results and, therefore, is a long-term continue improvment porcess.