While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge. Some of the best ecommerce converting sites uses amazing marketing tools to improve the site and convert / retain visitors who are not yet ready to buy. Captuirng visitors information as early as possible, use value-added marketing strategies, and having a unique product page content beyond the boring manufacturer’s same-old template will greatly improve their ultimate conversion rate.
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