The Long-Term Marketing Solution in The Middle East

The Middle East direct email marketing campaigns are intended to generate new clients, keep existing clients, and increase the level and quality of customer service your company offers. By continually prospecting and testing new markets, your client base can grow. Tracking customers who have bought from you in the past and continually contacting them with a new message or offer on a regular basis can increase customer loyalty and generate repeat business. Lebanon Newsletters are also an effective means of continually updating your existing client base with new products or services your company has to offer. http://www.alclick.com/has the expertise and experience to provide long-term marketing soultions in the middle east.  

How to Improve Conversion Rates

While an ecommerce site will always be focused around driving transactions, capturing the huge non-transacting majority for emarketing presents a major revenue opportunity and marketing challenge.  Some of the best ecommerce converting sites uses amazing marketing tools to improve the site and convert / retain visitors who are not yet ready to buy.   Captuirng visitors information as early as possible, use value-added marketing strategies, and having a unique product page content beyond the boring manufacturer’s same-old template will  greatly improve their ultimate conversion rate.

SEO "The Never Ending Process"

Please visit the SEO Process Chart

It seems that the ideal time to conduct a review of your web page design is while the web developer is creating the template design of the site, including navigation structure. At this point, many important elements should have been defined: keywords to target, content, architecture and navigation. If the design of the site is heading in a direction that is not search engine-friendly, is time to consult a SEO pro.  this will save you time and money. In addition we need to keep in mind some of the critical stages of SEO that will allow us to secure an overall web page release and gain top search engine positions. 

Key SEO processes include:  
 

• Keyword research and analysis
• Content and copying  for SEO
• Optimization techniques
• Establish a maintenance plan to assist achive and maintain top ranking

Typically, search engine optimization requires 3-6 months to see results and, therefore, is a long-term continue improvment porcess.

The Benefits of Using DMOZ

DMOZ is one of the most important places to have a website listed as search engines put a lot of importance on the ODP listing as an indicator of the site’s value. Sounds great right? To a point it is, as the ODP is entirely human edited and one of the oldest online free directories.  However, it takes a very long time to become listed; anywhere from a few months to a few years and updating your listing in the future can be a lengthy challenge.

In saying that though, DMOZ is highly regarded listings a site can have because, quite literally, Google’s directory is nothing more than the downloaded DMOZ directory. The question still remains, is there significance in listing with DMOZ and the answer is yes. As it is free, it will take a long time to become listed, and it won’t result in much direct traffic, but it will serve you well with the inbound links this listing can generate. The chances of having your listing accepted are low, but it only takes a few minutes to submit, and the potential gains are well worth the time.

In the event you decide to list with DMOZ it is crucial you follow their Guidelines, ensure you submit your site to the single most appropriate category and that your submission is ‘well-written and thoughtful’ as the editors are very selective in reviewing and accepting a site.

Measuring Key Performance Indicators

The problem with most companies marketing strategy today is that companies don’t understand how they use things like web analytics. Most e-commerce directors or web marketers are given a budget and told to stick to it, and good analytics don’t usually come cheap. Without web analytics you can’t even begin to measure key performance indicators (KPI’s), which should be a part of any good marketing strategy. We often see that marketers face a problem in that they know they need Web Analytics, they just don’t know why they should pay for it and don’t know what to measure.

Developing KPI’s allow you to measure things on your website which directly effect your business objectives. For example, finding ways to improve the number of pages people view per session there is more chance that those users will complete your calls to action (buy, register, subscribe, whatever web business objective you may have).  For instance you could measure page views per session of visitors only hitting your shopping cart. Content websites could use page views per session in particular content groups to work out how compelling particular kinds of content are. It all depends on the web site business objective.

Awesome Search Engines

Finding the information you need from the internet shouldn’t be a chore. Luckily, there are plenty of search engines out there that are designed to help you at any stage of the searching process. From coming up with great ideas to finding a publisher to get your work into print, to shop for used cars!

I always use regular Google or Bing search for my needs, but sometimes I like to check out other search engines. Variety is the spice of life, and eye-candy is always a refreshing break!

I found this post to be very interesting and had no idea any of these existed.

http://blog.hubspot.com/blog/tabid/6307/bid/6570/9-Awesome-Search-Engines-That-Aren-t-Named-Google.aspx
http://blog.hubspot.com/blog/tabid/6307/bid/6570/9-Awesome-Search-Engines-That-Aren-t-Named-Google.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29

 

Week 1 Assignment

Here is my first blog.